The challenge faced by Fountain Greetings was to depict the rustic style of the old world handwritten form of communication as a modern day option to generally used greeting card. They wanted the essence and artistic nature of their unique service be communicated through media elements used on their site. The goal of our digital media services team was to showcase the elegant and romantic tones to the art form of the written card. We carefully produced media elements, and supporting traditionally themed objects to demonstrate the elegance of the typography, while accenting the bold designs and themes of the stationary, and their unique brand. The end product was the presentation of a genuine, stylish resurrected form of communication.