A social networking site can be an incredibly successful tool to complement existing Digital Web Services. Social networking sites are low-cost, more ‘conversation’ than ‘call-to-action’ and promoted as meeting emerging consumer demands for immediacy and frequency of communication. Social networking has proven best utilized for increasing an already established brand-presence and providing an avenue for interaction between business and consumer.
Search Engine Marketing
Marketing for search engines is a science. utilizing search engine optimization technologies, Digital Web Services companies can ensure strong rankings for specific search terms with Google, MSN and Yahoo! By doing so, tailored Digital Web Services deliver only the most relevant customer inquiries and promote efficient, reliable avenues for eCommerce.
Mobile marketing promotes your business, brand or organization to an increasingly-mobile, technologically-savvy consumer base which prize convenience over content (as of March, 2009, over 80% of the Australian population were locked into the online world with an astonishing 9 Million connected via 3G – Mobile Broadband). A Mobi-site, a website with mobile browsing compatibility, is a critical component of today’s Digital Web Services strategy. With more and more consumers turning their attention to mobile internet, the ability to supply up-to-date, accessible information is in great demand.
Newsletters, mail-outs, invitations, promotions and business communications all fall under the umbrella term ‘email marketing’ and provide cost-effective, measurable Digital Web Services alternatives.